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 Brandi MacDonald, CA

For over ten years, Brandi MacDonald led large multi-disciplinary teams supporting women, children, and families living in poverty. After ten years of working in the non-profit industry, she decided to open up her own business. She was touched by the healing power of chiropractic, and two years ago, left her successful career to spread the message of chiropractic and inspirational leadership. MacDonald founded True Concepts, a chiropractic consulting firm that specializes in hiring, retaining, and inspiring staff.

The Principled Chiropractic Assistant

What difference would it make in your practice if you understood your own personal accountability and responsibility of being a leader? The masterful, principled, and enlightened Chiropractic Assistant is grounded in a deep understanding of chiropractic philosophy, vitalism, health advocacy and personal leadership. During this workshop, Chiropractic Assistants can expect to refresh or learn the  historical perspectives on health, health myths of today and how to position themselves to become leaders in their practices, in their communities and most importantly, in their own lives. Truly, in this learning will the Chiropractic Assistant fully understand that “one cannot give away what one does not have.” Energetic, informational and strategy focused, you will leave with an enhanced sense of personal leadership and purpose. 

Understanding Advocacy from the Perspective of a Chiropractic Assistant

Advocacy within the Chiropractic profession requires an understanding about a CAUSE, AND communicating this understanding to others.  In this POWER PACKED session, you will learn how to communicate Chiropractic BETTER to your patients and the general public. Advocacy transcends Chiropractic, and you will leave the session feeling revitalized about health, healing and your communication gift. The greatest teachers in Chiropractic become the strongest advocates. If you want to enhance your ability to teach others and make a difference in your clinic, community and own life, this is the class for you!

The Patient Experience: Part 1:  Attracting and Retaining the Ideal New Patient

What is the Chiropractic Assistants role in marketing and retaining New Patients? What difference would it make for a Chiropractic practice to involve the entire team in the development and implementation of a FUN, and EFFECTIVE marking plan, New Patient Visit and Report of Findings?

In this session, you will learn tried and true New Patient Parker principles AS well as how to develop a staff driven, referral focused New patient marketing plan, New Patient visit and Report of Findings visit. You will leave this session feeling renewed in your sense of leadership in your practice and bringing Chiropractic to prospective patients!

The Patient Experience: Part 2:  Mastering Present Time Consciousness at the Front End

Wrapping up all three previous session, this class will focus on the art of scheduling, flow, energy and patient education from the Chiropractic Assistants perspective. Skills such as “cluster booking the schedule, Chiropractic focused front desk “talk”, energy management, and retention of patients will covered; all with the Parker procedures  as well as real life examples.

Chiropractic Assistants will leave with a plan to bring more stability and less chaos to the front desk; therefore increasing their presence with patients!